Thursday, March 28, 2013

Food Prices: Why Are They Increasing and What Can Parents do to Put Healthy Food on the Table While Maintaining a Budget?


As I flip through the channels one morning, from news station to news station, I cannot help but notice the constant stories concerning obesity, especially the growing number of children becoming obese, which now includes over one-third of all children and adolescents. And for a majority of the country, the cost of fresh, healthy food is a big reason why parents are struggling to put nutritious food on the table, and also a big reason in why your son is starting to form a belly as soon as he becomes a teenager. A change has to be made, and it all starts at the grocery store, when choosing how much to pay and what type of meal to put out for your family. Why is the price of food going up so dramatically, and what kinds of things can you do, as parents, to ensure your kids are eating healthy?

Climate change, a sudden rise or drop in the temperature of the Earth, is an extremely relevant issue in determining why food prices are increasing. Lester Brown, author of “Rising Temperatures, Rising Food Prices” says, “With each passing year, the agricultural system is becoming more out of sync with the climate system.” Meaning, the farmer’s crops they are hoping to sell will not be as full as prior years and the stores will have to buy them for more money. And, of course, with the rise in price of production, consumers can be sure to feel the heat of rising prices at the cash register, as well. When interviewing Josh Chilcott, nutritional science PhD student at SUNY Buffalo, he stated that “climate change  is an aspect of global warming, but solely focused on the temperature and weather patterns of the Earth. If the rate continues, which it should, prices of milk, bread, and other necessities could be double in another twenty years or so.” These are scary predictions, and if the economy stays the way it is, it will be much harder to pay for groceries, especially for you parents out there with multiple children.

Food shortage affects everyone; however, the Unite States has enough food. The problem is, that in order to stock the shelves of Wegmans’ and Tops’ around the country, stores are purchasing groceries from countries around the world (where they have a severe lack of food) for an obviously higher price. This results in, you guessed it, a much bigger hole in your pocket. The price of three basic essentials for cooking pretty much anything (corn, wheat, sugar) is dependent on the farmer’s crop of that good. Since the price of these three goods have increased by over twenty percent in the last twenty years, the shortage is more relevant than ever. In my talk with Josh Chilcott, he said that “with the combination of climate change and shortages in foreign countries, food prices are going to begin rising immensely.”. Do not take this issue lightly; food continues to dwindle so much that people around the world are losing their lives because of it. Even in places where the shortage isn’t as big of a concern, like the United States, the impact is still felt, only on the price tag instead.

Food corporations are always trying to get the leg up on the competition. How do they do that in a food market in which all options seem rather similar? With state-of-the-art technology, world-renowned experts, and through advertising, companies strive to be unique. And what do all of these tactics have in common? They cost lots and lots of money. Advertising itself could be a reason why food prices have been increasing, with new commercials and billboards popping up just about daily. However, advertising makes up only a tiny percentage of the total company spends to maintain themselves; in this world, a company must strive to be unique in order to stand out. Unfortunately for you parents, with children to keep an eye on, and their nutrition to worry about, that comes at a price.

With implications like these, and the economy just beginning to bounce back, parents around the country need to be mindful of what they are spending, and can follow a few pointers:
o   Try to shop with a final price in mind, instead of impulse buying.
o   Restricting your shopping route to the outer walls instead of venturing into the middle aisles of the store; you can find everything you need to make healthy, simple meals on the outside.
o   Go shopping when you have time to pay attention to the labels; knowing what is in the food you are buying can help you make healthy and cost-efficient purchases.
o   Clip coupons from your local newspaper; you can find up to fifty dollars on savings in each issue, and most of the time, the coupons are more focused on healthier items.
These tips can help you spend less at the register, as well as keep your family healthy, which, as a parent, is very reassuring.

These are our children we are talking about here, the next generation of doctors, scientists, teachers, and presidents. Trying to maintain a budget for your family’s eating is so difficult, yet so vital to living a long, healthy, and enjoyable life. As parents, you take on a responsibility to keep your children healthy, but one can veer from that if money is hard to come by. With the predictions Mr. Chilcott made earlier that prices at the register will only get worse, it is vital that you shop with a better mindset, both for you, and for your kids’ sake.

Photo of bad corn crop in Indiana from bbc.co.uk
- Adam Sessa

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